Thor: Love and Thunder opens big box office for Marvel

Thor: Love and Thunder, the latest movie in the Marvel Cinematic Universe, made about $143 million at its premiere this weekend. Disney (DIS).
This figure is in line with industry expectations as the film grossed approximately $150 million in North America. While it’s not a record-breaking debut, and not even Marvel’s biggest opening this year, which belongs to May’s Doctor Strange in the Multiverse of Madness, it marks another strong premiere for Hollywood’s most trusted blockbuster franchise.

The film, in which Chris Hemsworth’s Thor teams up with Natalie Portman’s Mighty Thor to fight an evil god-killing force, has grossed $302 million worldwide so far.

It’s a good news. The not-so-great news is that Love and Thunder received mixed reviews from both the public and critics.

Film occupies 68% rating on Rotten Tomatoes and received a CinemaScore of “B+” from viewers. Now B+’s from ticket buyers aren’t usually the end of the world, but that’s the case with Marvel as these films are purpose-built to appeal to audiences.

If the fanbase that watches a Marvel movie on its opening weekend isn’t madly into what they’re watching, that doesn’t leave much hope for long-term box office growth.

In short, if you didn’t manage to energize the audience on the first weekend – who will most likely enjoy the Marvel movie about Thor reading a phone book for two hours – there aren’t many places to go further in terms of box office success. . weeks ahead.

For example, May’s “Multiverse of Madness” grossed $187 million in its opening weekend and also received a “B+” audience rating. The box office dropped 67% in its second weekend, and the film eventually eclipsed Paramount’s Top Gun: Maverick, which made about $600 million domestically, thanks in large part to overwhelmingly positive buzz.

The lukewarm response is also becoming something of a trend for the superhero brand of late, with three of its last four films scoring CinemaScore sub-A’s.

So what’s going on with Marvel?

First, the brand may be a little diluted due to the excess of Disney + Marvel shows.
“Commercial success, however, is not always directly related to quality,” Brian Lowry, media critic for CNN, wrote on Friday. “The downward drift for the Disney-owned division raises legitimate questions about whether Marvel’s efforts to support the parent studio’s streaming service, Disney+, have helped dilute its output.”

Also, the films after the record-breaking success of 2019’s Avengers: Endgame felt a little pointless due to the lack of overarching storylines.

Does this mean Marvel is in trouble? Barely.

Marvel is still the biggest blockbuster brand in Hollywood with over $25 billion in box office receipts worldwide. Komskor (SCOR). The studio has a long-awaited Black Panther sequel (Black Panther: Wakanda Forever After) set for November and will eventually deliver a one-two punch by introducing two of the most famous superhero groups in the comic book world: Fantastic. Four and the X-Men.

Either way, theaters and Hollywood are more than happy to see such a big weekend as the industry attempts to return to pre-pandemic box office normality.

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