BTS to join Disney as part of major streaming deal

In an announcement published first by CNN Business, the entertainment giant said Monday it will be adding new original shows featuring members of the South Korean pop group to Disney+.

This will lead to five new titles with HYBE, the management company of BTS. The firm was previously known as Big Hit Entertainment.

At least two new films will be filmed with the entire band, including a specially taped concert in Los Angeles and a behind-the-scenes documentary series. Disney expects the latter to debut next year.

In a recorded video message broadcast by CNN Business, the group said they look forward to showing fans “a closer and more personal side of us.”

bts liked it dizzying success in recent years, attracting legions of fans around the world known as “The Army”.
However, recently a group of seven announced that they would take break explore various projects, including solo ones.

The new collaboration with Disney reflects this. The company has stated that one of the upcoming projects will be a reality show in which V, the star of BTS, will go on vacation with other Korean celebrities.

The documentary about the band will also look into their daily lives “as they prepare for their second chapter,” Disney and HYBE said in a joint statement.

The terms of the deal were not disclosed. Movement shows how Disney (DIS) focuses on top tier talent as he continues to pursue Netflix (NFLKS) and capitalize on the recent surge in Korean content and culture.
Last year, for example, fans around the world hummed over “squid gamea South Korean hit from Netflix, which became the company’s best show worldwide. Disney said it has also had success with titles such as Snowdrop, a Korean series that has recently become one of Asia’s hottest hits.

“This collaboration reflects our creative ambition to work with iconic content creators and top stars in Asia Pacific so that their talents can be used by a wide audience in multiple ways,” said Jessica Kam-Engle, Head of Disney Content for Asia Pacific. . statement. “We believe these new titles will appeal to consumers around the world and look forward to bringing more music content to our service.”

Moving is part significant expansion into Asian content, which the company announced last October. By 2023, the company plans to green-light over 50 original titles from the region.

At the time, the Hollywood giant said it was ordering new shows from South Korea, Japan, Australia, Taiwan and Indonesia. Many programs will be presented in local languages, from Indonesian to Chinese.

Netflix is ​​also investing in Asian-language original content and touting the global success of its Korean and Japanese programming in particular.
But the company’s stock has come under pressure in recent months after it was reported in April that it lost subscribers for the first time in a decade. The news has re-ignited controversy about the long-term outlook for the streaming sector.
However, investors are calmer about Disney. The company said in its latest earnings presentation in May that it gained more Disney+ subscribers than expected in the last quarter, bringing the total to 137.7 million.

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